Vinicius Russo

Marketing Manager

Marketing Manager with 5+ years building full-funnel acquisition across international services, SaaS and regulated gaming. Hands-on across paid media, CRM, tracking, lifecycle, SEO, CRO and content - with leadership across marketing and sales.

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1,600Leads per month

US$80Fully loaded CAC

120New clients per month

Full-funnel acquisitionVinicius Russo

Proven impact

Numbers that move the business.

Built by connecting paid media, tracking, CRM, automation, landing pages and sales operations into one acquisition engine.

1,600leads generated per month

73%reduction in CAC

120new clients per month

200Kcombined organic audience grown to

Core capabilities

Full-funnel marketing, built to perform.

Strategy and execution across acquisition, measurement, lifecycle, content and team leadership.

Growth & acquisition

ICP and persona development, funnel design, Google Ads, Meta Ads, CRO, A/B testing and MQL-to-SQL optimisation.

Data & marketing operations

GA4, GTM, conversion tracking, attribution, Bitrix CRM, SQL dashboards, n8n, webhooks and UTM governance.

Lifecycle & owned growth

Kit automations, lead nurturing, Webflow landing pages, SEO with SEMrush and content systems across formats.

Leadership & delivery

Up to 12 direct reports across marketing and sales, hiring, onboarding, OKRs and paid-media budgets up to US$10K/month.

Selected experience

Acquisition, creators and communities.

From building a sales function from scratch to managing international channels, connecting strategy, execution and leadership.

Brazil

Current public audience

Marketing ManagerFeb 2024 - Present · Remote

Settee

Built the acquisition and revenue engine for an international business services company, combining hands-on execution with leadership across marketing and sales.

Scaled monthly leads to 1,600 and new clients from 10 to 120
Reduced fully loaded CAC from US$300 to US$80
Contributed to more than 3× revenue growth
Generated 5,000+ Black Friday leads and filled a four-month queue
Built the Bitrix, SQL and n8n attribution stack
Led up to 12 direct reports across marketing and sales

Google AdsMeta AdsCRMAutomationSEOWebflow

Russia

Current public audience

Social Media ManagerJun 2023 - Feb 2024 · Remote

Selzy

Led bilingual social content and creator outreach for an international email marketing SaaS platform.

Grew Instagram organically from 0 to 1K in eight months
Produced English and Portuguese content for Instagram, LinkedIn, X and YouTube
Secured eight paid or affiliate creator partnerships above 10K, including 80K+ audiences
Used UTM tracking and monthly reports to refine formats and hooks

SaaSInfluencer outreachBilingual contentUTM reporting

United Kingdom

Current public audience

Social Media ManagerFeb 2022 - Jun 2023 · Remote

Midnite

Built and scaled gaming communities for a UK sportsbook through social-first content, live event coverage and creator partnerships.

Grew the largest Instagram account from 0 to 60K
Set strategy across six accounts with a 500K+ aggregate audience
Produced 8–16 daily assets and reactive content in under five minutes
Worked with creators from 500K to 15M and partnered with LOUD and Los Grandes
Applied UK Gambling Commission content guidelines

GamingCommunity growthCreatorsLive coverageCompliance

Canada

Current public audience

Social Media ManagerApr 2021 - Jan 2022 · Remote

Rivalry

Managed bilingual content and performance reporting for an international esports sportsbook across Brazil and Europe.

Grew @rivalrylolbr on Instagram from 60K to 100K during the role
Managed eight accounts with an aggregate audience of approximately 400K
Produced Portuguese and English content across LoL, CS and football
Delivered activations with FURIA, Red Canids and FNATIC

EsportsMulti-marketBilingual contentReporting

Global experience

Four markets. One growth mindset.

Remote experience building audiences, acquisition systems and social strategies across the Americas and Europe.

Brazil
Canada
Russia
United Kingdom

Social Media ManagerRivalryApr 2021 - Jan 2022 Instagram 55KX 43K

Marketing ManagerSetteeFeb 2024 - Present Instagram 209KYouTube 31KTikTok 73KX 31K

Social Media ManagerMidniteFeb 2022 - Jun 2023 Instagram 80KX 77K

Social Media ManagerSelzyJun 2023 - Feb 2024 Instagram 2KYouTube 2K

Influencer marketing

Creators and organisations I worked with.

Selected relationships across SaaS, gaming and esports - spanning creator outreach, briefing, approvals, live activations, affiliate tracking and community content. Combined public audiences are rounded.

Partner organisations