Growth & acquisition
ICP and persona development, funnel design, Google Ads, Meta Ads, CRO, A/B testing and MQL-to-SQL optimisation.
Vinicius Russo
Marketing Manager
Marketing Manager with 5+ years building full-funnel acquisition across international services, SaaS and regulated gaming. Hands-on across paid media, CRM, tracking, lifecycle, SEO, CRO and content - with leadership across marketing and sales.
1,600Leads per month
US$80Fully loaded CAC
120New clients per month
Proven impact
Numbers that move the business.
Built by connecting paid media, tracking, CRM, automation, landing pages and sales operations into one acquisition engine.
1,600leads generated per month
73%reduction in CAC
120new clients per month
200Kcombined organic audience grown to
Core capabilities
Full-funnel marketing, built to perform.
Strategy and execution across acquisition, measurement, lifecycle, content and team leadership.
Data & marketing operations
GA4, GTM, conversion tracking, attribution, Bitrix CRM, SQL dashboards, n8n, webhooks and UTM governance.
Lifecycle & owned growth
Kit automations, lead nurturing, Webflow landing pages, SEO with SEMrush and content systems across formats.
Leadership & delivery
Up to 12 direct reports across marketing and sales, hiring, onboarding, OKRs and paid-media budgets up to US$10K/month.
Selected experience
Acquisition, creators and communities.
From building a sales function from scratch to managing international channels, connecting strategy, execution and leadership.
Brazil
Current public audienceSettee
Built the acquisition and revenue engine for an international business services company, combining hands-on execution with leadership across marketing and sales.
- Scaled monthly leads to 1,600 and new clients from 10 to 120
- Reduced fully loaded CAC from US$300 to US$80
- Contributed to more than 3× revenue growth
- Generated 5,000+ Black Friday leads and filled a four-month queue
- Built the Bitrix, SQL and n8n attribution stack
- Led up to 12 direct reports across marketing and sales
Russia
Current public audienceSelzy
Led bilingual social content and creator outreach for an international email marketing SaaS platform.
- Grew Instagram organically from 0 to 1K in eight months
- Produced English and Portuguese content for Instagram, LinkedIn, X and YouTube
- Secured eight paid or affiliate creator partnerships above 10K, including 80K+ audiences
- Used UTM tracking and monthly reports to refine formats and hooks
United Kingdom
Current public audienceMidnite
Built and scaled gaming communities for a UK sportsbook through social-first content, live event coverage and creator partnerships.
- Grew the largest Instagram account from 0 to 60K
- Set strategy across six accounts with a 500K+ aggregate audience
- Produced 8–16 daily assets and reactive content in under five minutes
- Worked with creators from 500K to 15M and partnered with LOUD and Los Grandes
- Applied UK Gambling Commission content guidelines
Canada
Current public audienceRivalry
Managed bilingual content and performance reporting for an international esports sportsbook across Brazil and Europe.
- Grew @rivalrylolbr on Instagram from 60K to 100K during the role
- Managed eight accounts with an aggregate audience of approximately 400K
- Produced Portuguese and English content across LoL, CS and football
- Delivered activations with FURIA, Red Canids and FNATIC
Global experience
Four markets. One growth mindset.
Remote experience building audiences, acquisition systems and social strategies across the Americas and Europe.
- Brazil
- Canada
- Russia
- United Kingdom
Social Media ManagerRivalryApr 2021 - Jan 2022
Instagram 55KX 43K
Marketing ManagerSetteeFeb 2024 - Present
Instagram 209KYouTube 31KTikTok 73KX 31K
Social Media ManagerMidniteFeb 2022 - Jun 2023
Instagram 80KX 77K
Social Media ManagerSelzyJun 2023 - Feb 2024
Instagram 2KYouTube 2K
Influencer marketing
Creators and organisations I worked with.
Selected relationships across SaaS, gaming and esports - spanning creator outreach, briefing, approvals, live activations, affiliate tracking and community content. Combined public audiences are rounded.
Partner organisations
LOUD
Gaming & esports
35.1MInstagram · YouTube · TikTok
Los Grandes
Gaming & esports
7.1MInstagram · YouTube · TikTok
FNATIC
Global esports
2.4MInstagram · YouTube · TikTok
FURIA
Esports organisation
1.5MInstagram · YouTube · TikTok
Red Canids
Esports organisation
486KInstagram · YouTube · TikTok
Selected creators
Gaming & lifestyle
Babi
@babi_
18.1MInstagram · YouTube · TikTok
Gaming & streaming
LOUD Voltan
Creator partnership
15.2MInstagram · YouTube · TikTok
Gaming & esports
Kami
Creator partnership
1.2MInstagram · YouTube · TikTok
Business & economics
Raphael Lima
Ideias Radicais
1.1MInstagram · YouTube · TikTok
Economics & commentary
Ancapsu
Creator partnership
954KInstagram · YouTube · TikTok
League of Legends & streaming
Baiano
BaianoTV · Ilha das Lendas
555KInstagram · YouTube
Gaming & streaming
Minerva
Creator partnership
270KInstagram · YouTube · TikTok
Social content
Video in its native platform format.
Selected work published across Instagram Reels and YouTube.